Company

Company Overview

1. A Legacy of Craftsmanship Since 1985

ROXGEN's story begins in 1985, during the golden era of Taiwan's manufacturing boom. From its inception, the company established its headquarters in Changhua County, the heart of central Taiwan's industrial hub, and focused on a field demanding extreme precision and durability: the research and manufacturing of professional spray guns and pneumatic tools.

Unlike many companies that pursue diversification, ROXGEN has demonstrated a true "artisan spirit" by dedicating itself to its core business. The company is committed to creating durable products that deliver stable, long-term performance in the most demanding industrial environments. This means that from the very first design concept, "reliability" and "precision engineering" are the top priorities. Decades of accumulated R&D knowledge and market feedback have become the company's most valuable asset, enabling continuous product optimization to meet the ever-stricter demands of its global clientele.

2. The Unwavering Commitment to "Made in Taiwan" and Quality Craftsmanshi

Within ROXGEN's corporate culture, "100% Made in Taiwan" is more than just a label of origin—it is an unshakable brand promise and a guarantee of quality. This commitment is woven into every stage of the production process, from raw materials to the finished product.

• Premium Materials and Precision Machining: ROXGEN insists on using high-grade raw materials, such  aluminum alloy for the gun bodies and corrosion-resistant stainless steel for critical components like the fluid needle and nozzle. These materials are then machined using advanced CNC (Computer Numerical Control) equipment to ensure the micron-level precision matching of the core "nozzle, needle, and air cap" set. This meticulous control over tolerances is the fundamental basis for achieving perfect atomization.
• Comprehensive In-House Quality Control: Every process, from component machining and assembly to final testing, is completed within ROXGEN's own factory in Changhua. Before shipment, each spray gun undergoes a series of rigorous inspections and performance tests to ensure its spray pattern, flow control, and durability meet international standards.
• A Guarantee of Quality Consistency: To fully deliver on its quality promise, ROXGEN explicitly states that no ROXGEN-branded spray guns or accessories are authorized for manufacturing in mainland China. While this strategy may forgo the advantages of lower-cost production, it has earned the trust of global customers who depend on the exceptional consistency of its products—a factor that is absolutely critical in applications like industrial automated production lines.

In many high-end markets where quality is paramount, "Made in Taiwan" is a label that carries a positive image of reliability, durability, and superior craftsmanship. It is through this profound respect for the essence of manufacturing that ROXGEN has successfully differentiated itself from low-cost competitors on the global stage.

3. A Full Spectrum of Solutions: From Manual Precision to Automated Production

ROXGEN's success is built not only on quality but also on its comprehensive and in-depth product line, capable of meeting diverse needs from individual workshops to large-scale industrial production lines.

Manual Spray Guns: This is ROXGEN's core product category, covering all mainstream technologies. 

• Eco-Friendly High-Efficiency Series (HVLP/LVLP): Models like HVLP (High Volume, Low Pressure) and LVLP (Low Volume, Low Pressure) guns feature high paint transfer efficiency and reduced overspray. This significantly saves on paint and solvent costs while complying with increasingly strict environmental regulations (low VOC emissions).
• Conventional High-Atomization Series: These guns deliver exceptionally fine atomization, making them ideal for applications requiring a flawless, mirror-like surface finish.
• Specialty Touch-Up Series: The Mini series guns, designed for small-area repairs, are widely acclaimed in the automotive detailing and refinishing sectors for their uniform spray and high adhesion rate.
• Ergonomic Design: ROXGEN guns are universally designed with ergonomics in mind, featuring lightweight bodies and comfortable grips to reduce operator fatigue during prolonged use. The ROXGEN X series, launched in 2010, is a prime example of this philosophy.

Automatic Spray Guns: Addressing the needs of industrial automation, ROXGEN has developed a complete series of automatic spray guns that showcase its advanced technical capabilities.

• High-Performance Automation Series: Models like the XTR, XER, and XAR are specifically designed for integration with robotic arms on automated painting lines, suitable for high-efficiency, high-volume, and continuous spraying operations.
• Specialty Application Automatic Guns: A standout example is the SA2 series die-casting mold release agent spray gun. Its reinforced, wear-resistant design significantly extends its service life under harsh operating conditions.

Airbrushes & Accessories: Beyond industrial-grade products, ROXGEN also offers precision airbrushes for fine detail work such as scale modeling and artistic painting. To provide a complete finishing solution, its product line also includes a variety of gravity-feed and siphon-feed cups, viscosity meters, and essential air filtration and regulation equipment to ensure optimal air quality.

4. Proven Performance Across Diverse Industries

Thanks to its comprehensive product portfolio and consistently reliable performance, ROXGEN spray guns have successfully penetrated numerous high-standard industrial sectors, demonstrating their powerful application capabilities:

• Automotive Industry: A primary market for ROXGEN, its products deliver ideal coating results for everything from OEM vehicle body painting and parts finishing to the flawless precision required in aftermarket refinishing.
• Electronics Manufacturing: ROXGEN's automatic spray guns are extensively used on automated surface treatment lines for consumer electronics (e.g., computer and phone casings), meeting the dual high demands for efficiency and quality consistency.
• Furniture Manufacturing & Artistic Coatings: Woodworking professionals, designers, and artisans favor its manual spray guns for their ability to perfectly handle various paints, lacquers, and clear coats with fine, even atomization.
• Hardware, Construction & Heavy Industry: The durability and reliability of its products are proven in applications such as anti-corrosion coating for metal components and mold release agent spraying for die-cast parts.
• Other Industries: ROXGEN's solutions extend to automated coating lines for home appliances and even food packaging, helping customers enhance production efficiency and quality.
  

5. Global Market Strategy and Positioning

ROXGEN's international success stems from its clear self-positioning and effective market strategies.

• Market Position: The Professional's High-Value Choice
  In a crowded global market, ROXGEN positions itself in the professional-grade segment, offering performance comparable to top-tier German and Japanese brands at a more competitive price point. For professional users and factories seeking high-quality finishing results on a budget, ROXGEN provides a near-perfect balance, making it a highly attractive and ideal option. The company avoids competing in the low-price, low-quality market, instead earning its reputation through tangible performance and durability.
• A Dual-Track Strategy: Proprietary Brand and OEM/ODM Partnership
  In addition to marketing its own ROXGEN brand globally, the company leverages its strong R&D capabilities and reliable manufacturing to serve as a designated OEM/ODM partner for numerous domestic and international factories and automation system integrators. This dual-track strategy not only expands its market coverage but also exposes the company to the widest possible range of application needs, creating a virtuous cycle of feedback that drives its own product development.